Apparently the censors are really asleep on the job. Or we’re going to see a very abbreviated version…
So Peter Berdovsky didn’t actually come up with the viral marketing idea, he was just a schmoe who got hired to put the things up. Via Brainiac, featuring the great Josh Glenn.
On another point Josh makes: should the guerrilla marketers have known this would cause panic, or are the cops guilty of cluelessness? “On the one hand, Boston police and city officials demonstrated how ignorant they are about pop culture, guerrilla marketing, and technology…On the other hand, if you watch the video of the marketing crew installing the Mooninite devices…it does feel kinda like you’re watching a terrorist plot.”
This recalls the central, structuring tension in the great Paul Greengrass film, “United 93”: hierarchical, top-down information systems versus distributed, peer-to-peer ones. Continue reading
This is completely amazing. Cartoon Network hires an art-school student to come up with a viral marketing campaign for a funky cult-following cartoon show. Art student comes up with idea of making little magnetic light-boards in shape of cartoon character, scattering around city. “Suspicious devices” are reported to police by subway passengers, etc. MTA station and Mass Turnpike are closed down. SWAT teams deploy around Boston metropolitan area. The first suspicious device is detonated by a police bomb squad. Art student is tracked to his home in Arlington, arrested and “charged under a recently enacted statute making it a crime to place a hoax device that results in panic.”
The poor guy is from Byelorus. I can’t see how authorities could have reacted any differently, but still, he probably wonders if he ever really left Minsk.